Internet Users Feel Ads Are Becoming a Bit Too Much For Them
March 20, 2018
If you believe ads are turning out to be more invasive, you’re not by yourself in that thought.
Surveys have shown that people feel ads are more interfering now than they were, say, two years ago. A similar number specified that more ads are seen overall. Even more people said that ads are now popping up in more places.
Part of the reason folks believe they’re seeing more ads is because they’re spending more time participating in some form of media. Studies forecasts that US adults spend about an average of over 13 hours with major media this year. This is an increase from last year when it was at 11 hours.
And not only are folks spending more time with media, but using a second screen is on the rise. It is predicted that at least once a month, over 185 million US adults will watch traditional TV while using a digital device at the same time to browse the internet.
Consumers who feel ads are being too invasive are making moves that advertisers should take seriously. It is projected that 3 out of 10 US internet users uses some sort of ad blocker. Based on a survey of over 35,000 ad blocking users, people were most likely to block because ads are too numerous, invasive, and annoying.
The backlash against companies and their annoying ads using data in invasive ways has gone up in recent times. The #DeleteFacebook movement is a hot topic because of the social network’s continuing scandal with Cambridge Analytica, in which data was collected without user’s permission for voter targeting reasons.
Facebook shut down its Partner Categories, a product that abled third-party data providers to put their targeting right on the platform. However, tea leaf readers feel that Facebook may be rethinking this move.