How to Make Sure Your Video Content Works for You
April 1, 2018
Video is a powerful storytelling method. Not only can it work as a top proving ground for your company’s significant ideas, new content efforts, and promotional campaigns, video’s expressively resonant mixture of motion, visuals, and sound can also aid you in driving deeper, more pleasing relationships between your audience and its brand.
Videos are among the most flexible tactics content marketers can use. For one, they can be crafted up, loaded up, sliced up, and served up in a vast variety of ways. They work well in both short and long formats, regardless if we are talking about a six-second video to a full-length film, and anything in-between.
Videos can serve as pieces by themselves or several conversations that reveal info over time.
Videos can be served as the main course or served as an appetizer in advertising.
Videos thrive in practically any content platform, including your blog, your website, channel, email, or blog. Videos even flourish on third-party video sites such as YouTube or part of a webinar.
Let’s say, for example, you own a Tampa tree service business. A video on your website introducing who you are and what you can do or a video on your blog describing the various tree trimming shapes you provide takes your business to the next level. Showing is always better than telling.
Videos are well suited to be viewed on mobile and desktop settings.
Videos can be repurposed, republished, or repackaged in combination with your other important content efforts.
Videos can be produced on the fly as live-streaming events on messaging platforms or archived for the ages.
Videos can be shared on social networks, like Twitter, Instagram, Snapchat, and Facebook.
Of course, the video might not always be the perfect format for your content. For example, there are times when your audience might want to read a small article rather than watch a video.
How can you tell if making a video is the right decision? Ask yourself if anything about your story would be lost if you attempted to tell it without the advantages of sound and visuals.
Internet Users Feel Ads Are Becoming a Bit Too Much For Them
March 20, 2018
If you believe ads are turning out to be more invasive, you’re not by yourself in that thought.
Surveys have shown that people feel ads are more interfering now than they were, say, two years ago. A similar number specified that more ads are seen overall. Even more people said that ads are now popping up in more places.
Part of the reason folks believe they’re seeing more ads is because they’re spending more time participating in some form of media. Studies forecasts that US adults spend about an average of over 13 hours with major media this year. This is an increase from last year when it was at 11 hours.
And not only are folks spending more time with media, but using a second screen is on the rise. It is predicted that at least once a month, over 185 million US adults will watch traditional TV while using a digital device at the same time to browse the internet.
Consumers who feel ads are being too invasive are making moves that advertisers should take seriously. It is projected that 3 out of 10 US internet users uses some sort of ad blocker. Based on a survey of over 35,000 ad blocking users, people were most likely to block because ads are too numerous, invasive, and annoying.
The backlash against companies and their annoying ads using data in invasive ways has gone up in recent times. The #DeleteFacebook movement is a hot topic because of the social network’s continuing scandal with Cambridge Analytica, in which data was collected without user’s permission for voter targeting reasons.
Facebook shut down its Partner Categories, a product that abled third-party data providers to put their targeting right on the platform. However, tea leaf readers feel that Facebook may be rethinking this move.
Getting Your Business At the Top of Search Engine Results (Yes, Google!)
February 18, 2018
Do you ever click through to the 2nd page of Google’s search engine results?
No. Who does?
In fact, under 3% of searchers go to the second page.
Reasonably then, most business owners are interested in getting their business on the 1st page of Google. There are numerous ways to get your company listed at the top of the results of major search engines like Google. Here is a tried-and-true way of making it real.
There are various areas of the search results you can rank number one for. Organic listings at the bottom, local listings in the middle, and PPC ads at the top.
That signifies you have three separate chances to rank your content on page one. This strategy and philosophy to getting that spot on the first page and outranking your competitors begins by breaking it down into resolving three key questions, each one marked targeted at a different part of the search results page.
How do you use search engine optimization (SEO) to get housed on page one?
How can local search engine optimization (LSEO) help get more listings on page one?
How do you get your pay per click (PPC) ads on Google on page one?
There are over 150 actual ranking signals. Here’s what you need to focus on if you want to get your business on page one, at the top, of Google’s search results.
- Social signals
- Webpage content quality
- Webpage content length
- Page speed
- Schema markup
While you might think there would be a contest between the PPC teams and content marketing team of any digital marketing agency, the truth is there isn’t one. Most simply work side-by-side. You should really invest in both.
Another truth: pay-per-click ads have continuously been an affordable way to get more sales and leads from the internet.
Secrets of Effective Web Designing
January 8, 2018
If you’re pondering what makes an effective website, here are some helpful web design tips on how to make an eye-catching, effective, user-friendly website.
Every page of your site should provide a clear purpose. It will most likely sell your services and products, create leads, and deliver brand building.
Ask yourself what is a visitor going to look for on your website. Will it be entertainment, to buy, or information?
It’s simple if your site is supposed to entertain. You can share videos, podcasts, art, and pics but you should keep in mind to update them.
Your site needs to be eye appealing so people want to explore it. If it’s old-fashioned and unappealing, it shows that you don’t care about progressing your services or products.
Even if you’re not into web designing, you should have some say in how your site is going to look. The best way to figure out what you want is to take a look at your competitor’s and consider what you like and what would fit the personality of your brand.
Relevant, original content
None of your website visitors will make time to read long paragraphs about your products or services so remember the number one rule of web content writing, which is crystal clear communication.
Once your site visitors enter your website, ensure they see who you are, they see what you do and what they can get if they decide to become a customer of yours.
Clear website navigation
Navigation is about how simple it is for people to take move around your site.
You can have the most gorgeous website ever, but if people can’t find the info they are looking for and quickly, your site is pointless and your services and products won’t sell.
Key Elements of a Good Website
December 1, 2017
Some points to help owners take their website to the next level.
Solid Visual Design— Design is a broad word for all the visuals parts of your site. This includes fonts, white space, colors, layout, theme/template, and photos. Using a theme that connects to the topic of your site can aid to keeping your content on course. When it comes to design, it’s critical to remember to use white space and think about meaning and color usage. Everything on the page must serve a purpose.
Content— The key to a good site is giving pertinent content that your visitors want. Content should answer the question “what’s in this for me?”
Navigation— Navigation is like “GPS” of your site. Navigation has buttons that get your visitors where they need to go to see the info they need or to do specific things. Typically, this bar is along the top or along the left side of the website. Should be easy to use and not cluttered. It is really a great idea to group like pages under a similar topic to simplify navigation.
Call to Action — The call to action is a set of words that appeal to your site visitors to take quick action on your website. There is no real formula for great call to action. The solution is to continually test what works best for your site and your visitors. Test the size, color, font, etc. Make sure you use action words.
Credibility — A good site inspires trust from visitors. Great website design takes this into consideration by including items that help classify you as a legitimate resource. One way you can do so is by using verified links, clearly giving your contact info and identity, using social media, and correct grammar.
How to Begin Trading Stock Online
July 29, 2017
Stock trading, once only for Wall Street, has become affordable and simple in part to online brokerage. Before online trading, folks depended on the services of a stock broker who would make buy and sell orders on your behalf. Folks today are able to buy and sell orders themselves in a second using computerized trading services.
While buying and selling stocks, which are shares of ownership in a business, can make you a fortune, it’s just as easy to lose that money. To be an effective trader, it is critical that you become aware of the instruments of trading, the philosophy behind it and the daily reports that move market shifts.
Like any business, the stock market functions on a structure of supply and demand. When you buy stock, your intention is that other traders get more eager to own a share of that business over time. When the stock’s status increases, traders will fight to own it and bid up the sale price.
There are two major thoughts about how to pick stocks. The first, fundamental analysis, depends on the use of a financial reports and public statements to assess the health of the business. Income statements, balance sheets, quarterly and yearly earnings, and news releases from the business are all vital tools for a fundamental analysis.
The second is called technical analysis. Technical analysts consider that swings in stock prices shadow patterns that traders can learn to notice and profit from. Technical analysis is not as accepted or practiced as fundamental analysis. Nonetheless, many traders use a little of the two methods to pick stocks.
Before deciding to sell or buy any stock, you should completely research the company, the leadership and the competition. Sites like Yahoo! Finance provides great information.
Real Ways (Legitimate!) to Make Money from Home
June 9, 2017
Regardless if you’re a stay at home mom, busy father, a student, or just want to make some extra money – doing some extra work can aid you in make money from home.
An internet search can show many work from home scams. They charge you fees and entice you to work with them. But actually they are just conning you out of your money.
Take part in surveys to earn extra money every month
Just answer product tests or online surveys and earn some money. You can easily make money every month while watching television.
Look at some paid survey websites. At these sites, you not only earn some extra money, but also get rewarded through gift cards, free products, prize drawings, etc. All these sites are free to sign up and use. Take notice: if a survey site asks you to pay, they are possibly scams.
Get Money Back Instantly For Stuff You’ve Already Bought
Do you like getting refunds? How nice would it be to get money back on stuff you’ve already bought without having to do a thing? Paribus is an app that lets you see if stores you’ve shopped at online owe you a refund. Sign up for free. Paribus links to your email account and examines your receipts. If they find out a retailer has lowered their price they file a price adjustment claim for you. Give Paribus a try.
Sign up for MyPoints and get a free gift card.
It’s simple to get started.
Join MyPoints for free.
Shop more than 2,000 top online retailers, like Target, Walmart, Amazon, via MyPoints and get points for your purchases.
Reedem your points for gift cards from more than 100 top retail, restaurant and travel partners such as Dunkin Donuts, Burger King, Dairy Queen, Target, and Old Navy.
Love to Watch Videos? Why Not Get Paid to Do It!
April 28, 2017
If you love to watch online videos, why don’t you get paid for it? There are many companies out there that will pay you to watch videos. Check out these sites to start getting money watching videos in your spare time. When you need some extra cash, this is solid gold!
Inbox Dollars lets you make money watching an assortment of short videos every day.
As one of the leading Swagbucks options, you will also make money doing surveys, playing online games, doing web searches, and signing up for promotional offers.
As the most well-known subscription video streaming service, Netflix occasionally hires people to watch and tag their programming to offer precise recommendations to other subscribers.
All open jobs are put on the Netflix job board. Tagger positions are not the most money lucrative and can necessitate long hours. However, if you love to binge-watch content or watch anything Netflix has to provide, this can be a good opportunity.
Viggle makes it simple to get money watching your favorite television shows. All you have to do is “tap the app” when watching television or streaming on Amazon, Hulu, or Netflix. You will get one per minute plus any bonuses.
Some shows provide a 10X bonus that lets you earn 10 points per minute of viewing. To make watching videos fun, Viggle provides in-show opportunities and games to work together with your friends to get even more points. Viggle will even provide extra points for watching new shows as well as your current favorites.
To begin watching television shows with Viggle, you will need an Apple or Android device. Points can be redeemed for prizes, cash with a prepaid debit card, or gift cards.