How to Make Sure Your Video Content Works for You
April 1, 2018
Video is a powerful storytelling method. Not only can it work as a top proving ground for your company’s significant ideas, new content efforts, and promotional campaigns, video’s expressively resonant mixture of motion, visuals, and sound can also aid you in driving deeper, more pleasing relationships between your audience and its brand.
Videos are among the most flexible tactics content marketers can use. For one, they can be crafted up, loaded up, sliced up, and served up in a vast variety of ways. They work well in both short and long formats, regardless if we are talking about a six-second video to a full-length film, and anything in-between.
Videos can serve as pieces by themselves or several conversations that reveal info over time.
Videos can be served as the main course or served as an appetizer in advertising.
Videos thrive in practically any content platform, including your blog, your website, channel, email, or blog. Videos even flourish on third-party video sites such as YouTube or part of a webinar.
Let’s say, for example, you own a Tampa tree service business. A video on your website introducing who you are and what you can do or a video on your blog describing the various tree trimming shapes you provide takes your business to the next level. Showing is always better than telling.
Videos are well suited to be viewed on mobile and desktop settings.
Videos can be repurposed, republished, or repackaged in combination with your other important content efforts.
Videos can be produced on the fly as live-streaming events on messaging platforms or archived for the ages.
Videos can be shared on social networks, like Twitter, Instagram, Snapchat, and Facebook.
Of course, the video might not always be the perfect format for your content. For example, there are times when your audience might want to read a small article rather than watch a video.
How can you tell if making a video is the right decision? Ask yourself if anything about your story would be lost if you attempted to tell it without the advantages of sound and visuals.