Tips to Creating a Successful Online Store (Part II)

Follow these tips to create a consumer-friendly website.

An Amazing “About Us” Page

If a visitor goes to your “About Us” page, that signifies they are interested in you and are offering you a chance to prove to her or him that your product is topnotch What you need to do is accurately spell out who you are, what you do, and, most significantly, what you offer to the customers. All testimonials, achievements, and any kind of social proof goes on this page. 

Be sure you don’t waste this chance as it might lead to getting a customer. Your contact information must be clear and easy to find on your about page and all through your website too. Be sure to mention your:

  • Address 
  • Contact email
  • Social media channels

Putting too much info on your About page can be overpowering for site visitors. Most online stores opt for a minimalist design to keep information easily comprehensible and clear.

Tips for creating your “About Us” page:

  • Include essential information about your business on the page.
  • Don’t clutter the “About Us” page with way too much information. Keep visitors enticed with a minimal design.

Partner with Other Brands

Giving your hard-earned money to a little-known company isn’t an option for most buyers. Create your reputation by showing which businesses are working with you. They don’t have to be on the scale of an Apple or Coca-Cola, but even small businesses can bring a degree of trustworthiness to your company

Provide Good Online Support

Your consumers have to know they will have good customer support after they make a purchase if needed. Guaranteeing to troubleshoot after buying a product and consulting before the purchase can change possible buyers into returning, loyal customers.

The most helpful sort of support is a live-chat feature that works 24/7. This tool can enhance your site-wide conversion by 20% or more.