Tips to Creating a Successful Online Store (Part III)
January 9, 2020
Provide Popular Payment Options
No online store can live without payments. Have a variety of popular payment choices for your customers so they can always readily make a purchase.
PayPal reigns as the go-to payment solution, however, there are other well-liked choices for your business. Take a look online at other widely used payment methods to see if there’s an alternative service that satisfies your business’ needs.
Advertise on Social Media
Advertising on social media channels is a strong way to unite with a whole bunch of possible customers in fun, creative ways. Social media advertising can be just a simple Facebook feed post to a heart-shaped lens on Instagram.
An SEO-Driven Blog
Running a blog is a chance to produce more store traffic. Posts that have SEO keywords and have useful information for customers are likely to rank high in search engine results. Blog posts that rank good and urge folks to visit your site are a steppingstone to folks going to your product pages and doing purchases.
Also, a blog is a medium to unite with audiences on a deep level. Seeing how people respond to the content that you create can test your strategies for meeting buyers’ wants and needs. Blog posts increase buyer trust when they offer some sort of value to the reader, like giving expert advice on an industry-related topic or product usage.
Some tips for creating a store blog:
Use SEO tools to gauge the monthly search volume and keyword difficulty of terms. Terms with high monthly search volumes and high difficulty ratings are going to be more difficult to rank for.
Use Google Analytics to track the page views of your blog posts. Contemplate past posts that get high numbers of views when planning future content.